SUSTAINABILITY
Beach Friendly formula
Regulations on UV products
Some countries, regions and beaches are restricting the use and selling of sunscreens containing specific ingredients
・Aruba
・U.S. Virgin Islands
・Thai National Park
・Hawaii (City and County of Honolulu, Kauai County)
(As of February 2023)
The regulations may possibly change. Please check the local information for updated regulations.
Environmentally-friendly
packaging
Tube and cap:
PP with biomass PE
*Excludes GEL UV EX , MILK UV EX and TONE UP UV
Exterior packaging:
Reduced plastic
(Compared with existing ALLIE’ｓ products)
Using zero emissions electricity
Our factories source 100% of their electricity from renewable energy for use in the manufacturing process of our products*.
* excluding part of products
TECHNOLOGY
ALLIE’s Technology
In order to make ALLIE a product that provides beauty any time, it was necessary to remove the UV absorber octyl-methoxycinnamate (OMC).
Even after removing the OMC we were able to create a gridded network due to the gel agent within the oil layer, making an even coat of UV scattering agent.
This allows the product to keep its UV protection level, SPF50+ and PA++++, while creating a beautiful skin finish.
Resistant to sweat, water and rubbing
*MILK UV EX is water-resistant
Non-sticky texture that lasts
Non-sticky and silky texture lasts
A lasting finish
UV HAIR COLOR LASTING BALM
Hair color lasting coating technology
About hair color lasting coating technology
It coats each strand of hair, protecting it from UV damage and preventing hair color fading.
Semi wet-glossy styling formula
8-hour gloss retention ※data available
※ According to Kao’s survey. Results may vary by individual.
The glossy finish lasts for hours and controls dryness.With just a light application, it provides a semi-wet look that lasts.
LASTING CONCEALER UV
Concealing design
About Concealing design
Pearl and oil for a finish that blends in with the skinPowder coated with a film agent to prevent dullness
Micro fit UV veil
Adheres to even fine gaps, and remains resistant to creasing when laughing
The reinforced coating enhances flexibility, maintaining the coating and sustains effects while thoroughly providing coverage
Formulated with Pore-smoothing Powder
Adheres to pores and skin irregularities for a smooth finish
Formulated with a high content of fine particles (functional powder) using a proprietary manufacturing method.
The increased amount of a UV scattering agent helps correct unevenness and improves smoothness.
Lasting-beauty. UV primer.
Sebum-hunting powder
※image
About Sebum Hunter powder
The proprietary sebum-hunting powder quickly catches and solidifies sebum to prevent oily shine and stickiness.
The freshly applied morning look lasts many hours, and makes makeup deterioration in the evening less concerning.
Improves makeup application
※image
No heavy makeup look even after retouching over makeup!
It is the oil in sunscreen that causes makeup to smudge.
By encapsulating the oil, we designed the product so that it does not come into direct contact with foundation, allowing it to be beautifully reapplied over makeup without smudging.
COLOR TUNING UV
COLOR ON UV
* Based on Kao’s research; Effects vary by person.
COLOR ON UV LUSTER has luster retention effect
GEL UV EX
Evenly adhering film locks in moisture
for a long-lasting moisturized skin finish.
TONE UP UV
Luminant-brightening pearls evenly adhere.
Beautiful finish from any angle lasts.
