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数量限定。ALLIE × Kirby。いっしょに出かけよう！キレイを楽しむ日やけ止め。

CONTENTS

Allie × Kirby

Campaign

Upcycling

Collaboration product

After use

Donation

Collaboration design packaging. Launching in limited quantities on March 22, 2025!　Featuring a traveling Kirby, the beloved character from Kirby’s Dream Land, this packaging captures the spirit of excitement. Just like the energetic Kirby, enjoy your beauty without worry of UV rays.Why not make the most of your time at the beach under the dazzling sun, or unwind at that café you’ve been wanting to visit? Or perhaps explore a town you’ve never been to? Which Kirby will you set out with today?

LINE UP. Launching in three packaging designs showcasing the product in use

GEL UV. Packaging featuring Kirby having fun at the beach To prevent sunburn at the beach, use GEL UV for a natural, dewy, lustrous look while blocking powerful UV rays!

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No-Foundation UV. Packaging featuring Kirby waiting for someone in town. Achieve long-lasting, attractive skin with just sunscreen. This No-Foundation UV is perfect for daily use!　

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LASTING PRIMER UV. Packaging featuring Kirby enjoying gourmet food. LASTING PRIMER UV helps your look stay fresh for hours while preventing freckles from sunburn!　

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CAMPAIGN. Campaign duration. From Tuesday, March 18 to Monday, May 19, 2025. 1,000 randomly chosen winners will each receive an original ALLIE item featuring Kirby’s Dream Land. * A receipt proving the purchase of the product is required to enter this campaign.

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AFTER USE. The divider inside the outer package can be cut out and reused as a cute Kirby bookmark. Collect all three Kirby bookmarks, each matching the exterior packaging design!.

UPCYCLE. This packaging partly uses recycled paper made from waste materials from in-store promotional items.

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DONATAION. Using a portion of sales to support environmental conservation activities. Supporting litter-picking activities to help clean towns and beaches across Japan.　Following last year, ALLIE will donate a portion of its sales to support clean-up activities in towns where green bird is active, while continuing to work together with the non-profit organization as a beach cleaning partner.

green bird. —Non-profit organization green bird— Guided by the motto “a clean city cleans people’s hearts,” green bird began its activities in Harajuku, Tokyo in 2002. The organization has since involved individuals from various generations, companies, and organizations, establishing around 70 volunteer teams in Japan and overseas. These teams allow anyone to take part in the clean-up activities at any time, and over 30,000 people have participated to date.

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© Nintendo / HAL Laboratory, Inc.

To maintain sunscreen effects, reapply frequently when after wiping off sweat.
The SPF value indicates protection factor against UV-B waves, while PA categories show protection effect against UV-A waves.
SPF values and PA categories are measured by applying 2mg per 1cm based on international standards.
Please take these information into your consideration when selecting a product.

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