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New proposal. Cuts UV rays to prevent hair color fading. February 2025 New release. UV HAIR COLOR LASTING BALM

Even though I take care of my hair every night, I’m still concerned about dryness during the day. Even after styling in the morning, the glossiness doesn’t last.

How hair color fades after about an hour of sun exposure…※ * From Hakuhodo’s research 2017, N = 3,013 Average time outdoors: 5.2 hours on weekdays and 4.5 hours on weekends. Equivalent to hair color fading after one week of shampooing

Equivalent to hair color fading after one use of a 180°C flat iron. * From milltalk’s research September 2024, N = 60 Actual usage of flat irons Ownership rate: 62% (two out of three people) Usage Frequency: Every day or three or more days per week—62%

New proposal！Cuts UV rays during your morning hair styling. UV HAIR COLOR LASTING BALM.

Point.01. Hair color fade prevention function. For beautiful hair color that lasts. Hair color lasting coating technology. When hair is exposed to UV rays, the outer cuticle is peeled off, making it easier for UV rays to penetrate the inside. This causes fading. Melting balm oil thoroughly coats each strand of hair to cut strong UV rays from multiple directions. This reduces color fading.

Point.02, Styling function. keeps the look of morning hair styling. Semi wet-glossy styling formula. The balm with good spreadability melts quickly in the palm, transforming into oil. Magnolia & Cassis Scent. that evokes a pleasant morning start. The glossy finish lasts for hours and controls dryness. With just a light application, it provides a semi-wet look that lasts.

Semi-wet and nuanced style lasts. Achieve a glossy finish and textured nuanced style with UV HAIR COLOR LASTING BALM

Sustains a glossy finish on hair for 8 hours.*1 According to Kao’s survey. Results may vary by individual. SPA50+. *2 The SPF, PA and sunscreen water resistance are indicators when used on the skin.. Beach Friendly formula. Designed to be environmentally friendly​. Water environment risk assessment. Very water resistant Outstanding resistance to water and long-lasting effect. ○To maintain sunscreen effects, reapply frequently when after wiping off sweat. The SPF value indicates protection factor against UV-B waves, while PA categories show protection effect against UV-A waves. SPF values and PA categories are measured by applying 2mg per 1cm based on international standards. Please take these information into your consideration when selecting a product.

TESTER MOVIE

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How to use UV HAIR COLOR LASTING BALM

1, Prepare your hair with a blow dryer or hair iron. 2, Take a small amount of balm. 3, Warm it in your palms to make it easier to spread. 4, Run your fingers through your hair, starting from the nape. 5, Apply extra balm as needed and massage it into the surface. 6, Work it into the tips of your hair and along the sides by running your fingers through it. 7, After smoothing it through your hair, you’re done!.

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To maintain sunscreen effects, reapply frequently when after wiping off sweat.
The SPF value indicates protection factor against UV-B waves, while PA categories show protection effect against UV-A waves.
SPF values and PA categories are measured by applying 2mg per 1cm based on international standards.
Please take these information into your consideration when selecting a product.

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