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Lasting-beauty. UV primer.

2024.5.11 Available in limited quantities!SMOOTH GEL UV

Magnify Beautiful Skin

Blush Under the Sun

UV Protection for face and body Glow On＃upcloseandbeautiful

ALLIE AI Beauty UV

New release on February 10, 2024!Addresses the 7 keys to beauty with UV protection makeup primer alone.Check out the product information before its release!

2024.5.11 Available in limited quantities!Leaves skin refreshed and beautiful less sticky.Check out the new SMOOTH GEL UV!

Attain enticing beautiful skin with sunscreen alone!Leaves skin beautiful, even close-up, with this product alone.This is a feature of the ALLIE CHRONO BEAUTY COLOR TUNING UV!

Won a total of 35 Best Cosmetics awards in 2023!UV protection even for blush makeup. Special feature on the new cheeks UV!

A tester movie is now available!Check the video for how to use and compare the finishes by shade!

ALLIE AI BEAUTY UV.Free 1-minute measurement using your smartphone.Experience now▶▶▶

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ALLIE BRAND STATMENT

Beyond just a sunscreen.Creating a new beauty.We want to go beyond the possibilities of sunscreen to match the ever-changing beauty of the times.We will continue to propose beauty that tailors to each individual while thoroughly preventing tanning.If sunscreen is all you need for beautiful skin, you will be much closer to yourself and the world.A beautiful finish that lasts while caring for the world.

Think Sustainability, Be Beautiful.ALLIE

MUSE Kyoko Yoshine Profession　Actress From　TOKYO D.O.B　1997/02/28

PRODUCT LINEUP

LASTING PRIMER UV

LASTING PRIMER UV

UV protection makeup primer addresses
concerns with 7 functions
The just-applied morning look lasts

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COLOR TUNING UV

COLOR TUNING UV

（COLOR TUNING UV＊)

A sought-after bare skin look,
not a heavy makeup look

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COLOR ON UV

COLOR ON UV

(CHEEKS UV/TRANSLUCENT)

Resistant to sweat, sebum, and friction, the just-applied morning look lasts.

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GEL UV EX

GEL UV EX

Giving the skin of the entire body,including decollete and nape of the neck, a lustrous look.
Provides very high UV Protection.

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TONE UP UV

TONE UP UV

Bright pearls create a finish
that is beautiful from any angle.

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* Sunscreen that creates natural base makeup even without wearing foundation

Product Design.Having pursued beauty aligned with the times, ALLIE has developed a formula that allows you to sustain beauty while also taking in consideration the environment

Beach Friendly formula

Designed to be environmentally friendly​.Water environment risk assessment.Designed taking into consideration product usage leading to leaks in daily life and into the environment during leisure time, eliminating concerns for impact on the water ecosystem.The water environmental impact is evaluated based on water environment risk assessment frameworks with reference to publicly available guidance documents.

Regulations on UV products

Regulations on UV products

Some countries, regions and beaches are restricting the use and selling of sunscreens containing specific ingredients.

Examples of areas regulating UV products

・Aruba
・U.S. Virgin Islands
・Thai National Park
・Hawaii (City and County of Honolulu,
Kauai County)

(As of February 2023)

The regulations may possibly change. Please check the local information for updated regulations.

Think Sustainability Action.Believe in sustaining your beauty* and the world’s. Help yourself and the world with one swipe.*Skin created with skincare benefits and/or makeup effects

GLOBAL

To maintain sunscreen effects, reapply frequently when after wiping off sweat.
The SPF value indicates protection factor against UV-B waves, while PA categories show protection effect against UV-A waves.
SPF values and PA categories are measured by applying 2mg per 1cm based on international standards.
Please take these information into your consideration when selecting a product.

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